Understanding Online Trackers

We have all fallen victim to online tracking. Decide to not make that online purchase, but suddenly those pair of shoes are magically following you around the internet? You can thank online trackers for that. Nearly 80 percent of page loads contain at least one tracker, according to Statista.

Google is the biggest culprit of online tracking. According to MIT Technology Review, the top five most common tracking tools were all Google-owned. There are many ways that online advertisers can follow you on the internet. Here are just a few of the most common methods of online tracking.

Cookies, caches, etags, and browser fingerprinting all contribute to online trackers retargeting and showing pop up ads. Being tracked can feel invasive, but understanding how it is done can be insightful. Next time you are surfing the internet, will you be able to spot signs of online trackers?