Media Planning & Buying

The media industry is in a monumental state of change, which is why we at Mindful Kreative are pushing the boundaries beyond traditional media buying. We utilize our expertise and established relationships to secure the right media in the right place at the best price.
We listen to your needs and conduct the necessary research before beginning our holistic media buying process. And we keep you informed throughout the many stages of this process – planning, negotiation, placement, monitoring, maintenance, reconciliation and reporting. What does this mean?

Research
After learning more about your goals and target audiences, we conduct the necessary research using third party data to determine the best strategy and media options.
Planning
We develop a strategic media plan based on the research to maximize media exposure and reach your target audience – offering you the best value.
Negotiation
Our years of experience and industry connections help us to negotiate the right placements – and value added opportunities – at affordable rates.
Placement
After coordinating the ideal buy, we ensure the necessary creative is distributed in a timely fashion.
Monitoring and Reporting
The buy is monitored and client reports are delivered on a regular basis to ensure continued quality and delivery of purchased elements.
Maintenance
Changes are made during the buy as needed to help achieve the highest value and desired goals of the campaign.
Reconciliation
All invoices are compared to the original order to guarantee that what was purchased was delivered as agreed upon. Any issues are addressed immediately and make-goods secured before invoices are paid.

Knowing your money is being spent efficiently and effectively is the motivation behind every media campaign. Our distinct approach is based on three principles: be open, be firm but fair, and communicate. This philosophy ensures that our strategic media campaigns reach your target audience and meet or exceed your ROI goals.