Erica Lorenz-Hays, Creative Content/Design Lead
Meet creative mastermind and marketing pro, Erica Lorenz-Hays. Erica brings years of strategic social media and digital marketing as well as creative development and graphic design experience to Mindful Kreative, giving her the ability to wear many hats!
Erica is up for any challenge. From owning her own photography and design business, to teaching courses for The Art Institute, to taking on communications in a corporate setting and now in an agency, it’s safe to say that there’s nothing Erica can’t do! Her ability to adapt to any situation and learn quickly has allowed her to be versatile throughout her impressive career and adds huge value to the MK team.
Prior to joining our team, Erica worked as a graphic and web designer at Guardian Protection Services and Quality Life Services. Additionally, her countless freelance projects gave her the opportunity to explore her passion for creativity. However, in her most recent role as Digital Marketing Manager at Armstrong Group of Companies, she was able to put her strategic and marketing mind to the test.
Discover More About Erica
Erica almost didn’t attend a four-year university, as she was torn between art school and a traditional college experience. But when she visited the communications department at Clarion University, she knew that was where she wanted to be. Lucky for her, she was able to have the best of both worlds by majoring in Communications and minoring in Art/Graphic Design. She also went on to get her master’s degree in Communication Education and Mass Media Technology.
When Erica isn’t hard at work, this Pittsburgh native loves cheering for her hometown teams and spending time with her husband, Ryan, and two daughters, Lyric and Fallon. She also loves going on family camping trips and rocking out at concerts almost every weekend. When she does decide to relax, Erica loves yoga and playing with new photography techniques.
Do you have any hidden talents?
“I have a weird ability to remember song lyrics – all genres, all eras!”
Do you have a personal motto?
“Be who you needed when you were younger.”
Tell us a random fact about yourself.
“When I was a kid, anytime someone asked me what I wanted to be when I grew up, I said ‘artist!’”