As winter storm Juno descends on the northeast, many cities and their residents are bracing for what has been called a “potentially historic” blizzard. We’ve seen this whiteout become the top story of almost every media outlet and heard many government officials...
Logos. Slogans. Websites. Marketing materials. Individually, these are just some great communications tools. But together, they become the basic building blocks of your brand. What is a brand exactly? It’s an intangible asset that conveys the unique story, mission,...
The holidays are here. Time for laughter and some cheer. But party hosts and hostesses beware. If you don’t prepare, it could turn into a nightmare. And we just can’t have that during the most wonderful time of the year! Planning special events might be a headache for...
Image courtesy of marketing-diary.com Don’t put all your eggs in one basket. This is one idiom (the first of many in this post) that should be followed when it comes to communications. Advertising, public relations, market research, social media, etc. – they’re all...
As the owner of a small public relations consultancy, I have come to rely on others quite frequently to help meet my clients’ needs in the best possible way. While I have expertise in many areas of public relations, there are frankly some areas where my expertise is...
